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Customer Data Analyst

Portsmouth, Hampshire, United Kingdom, £ £ - Annual Annual, Permanent

Description:

Do you want to be part of a community and grow a career? At Southern Co-op we work hard because we want to do well and the more successful we are the more we can give back to our members and communities - that's the beauty of a co-operative.

The Opportunity

We are looking for someone who loves getting into the detail of data with the ability to tell the story and identify trends.

You will be looking at the data and insight from our customer memberships mainly (what products are popular, reviewing email engagement etc.) and using this to make recommendations. Good Excel skills and previous experience working as a Data Analyst required. Any PowerBI experience would be useful however we can provide training for this.

You will be joining a friendly and welcoming team who work collaboratively. Hybrid working options are available.

Key Accountabilities

  • As a member of the Engagement team, proactively contributes to marketing plan/output in order to deliver to the common objectives and goals.
  • Drives statistical analysis and data modelling to indicate engagement opportunities across multiple customer groups.
  • Segments, profiles and models customer data to enrich business understanding of our customers.
  • Manipulates, investigates interprets and understands complex unstructured data in SPSS, translating that into value driven insight. Pro-actively identifies and promotes opportunities to the business to drive business strategy.
  • Creates propensity, regression, CHAID and clustering models to help understand customer behaviours.
  • Close collaboration with the Head of Customer Insight & Marketing, Customer Engagement and CRM Managers to support customer data selections for targeting in CRM campaigns and provide responses to insight based business queries and questions.
  • Analyses internal and external market data to identify customer trends in the market.
  • Carries out market analysis to include offline campaign analytics and analysis, sales analysis, ACORN analysis, Member and loyalty data analysis, voucher issue and redemptions, transaction and basket analysis, digital and email engagement analysis, post campaign response analysis and other ad hoc analyses.
  • Analyses quantitative primary research data e.g. Customer Experience Tracker, and generates and presents actionable insights.
  • Produces, maintains and distributes KPI dashboards and reports on a weekly and monthly basis, including frequent ad hoc analysis.
  • Presents learnings, insights and recommendations to key internal stakeholders at all levels.

Key experience, knowledge and skills

  • Previous experience of working as a Customer/marketing/data analyst or in a similar role, specifically focusing on driving customer insight through the analysis of customer data.
  • Comfortable with handling large volumes of data as well as managing any anomalies.
  • Data management - an understanding of data security and GDPR.
  • Experience of data modelling, data integrity, cleansing, and data enrichment.
  • Strong numerical and analytical abilities with a technical mind set.
  • Ability to use multiple toolsets including digital analytics, CRM & marketing platforms.
  • Ability to use data analytics tools to an intermediate level (SPSS, SAS, R, SQL).
  • Has an advanced experience in using reporting tools such as Cognos, Excel
  • Training can be provided on data presentation and other data visualisation products (PowerBI, Tableau, ClickView).
  • Experience with ACORN, Experian or other demographic profiling tools would be useful.
  • Excellent communication skills with ability to present to wide audiences including senior management
  • Ability to prioritise and organise own workload effectively
  • Motivated, self-starter, tenacious, and the ability to work from their own initiative.

If you're passionate about getting into the detail, and have a background in a fast-paced environment then we would love to hear from you. In return, we will offer a competitive salary and benefits package, as well as the opportunity to develop your skills and grow your career.

About us

Southern Co-op is a large, independent co-operative society established in Portsmouth over 145 years ago. Operating across 11 counties in the south of England, our main business is food where we have a network of over 200 stores. We also offer end of life services which includes funeral homes, crematoria and a natural burial ground.

Many of our Managers have progressed up through the business and we take pride in developing our people.

Job Details

1457246200
Not Specified
Portsmouth, Hampshire, United Kingdom
Permanent
£ £ - Annual Annual