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Customer Insight Data Analyst

Worcestershire, United Kingdom, £ £ 27000.00-30000.00 Annual Annual, Permanent

Description:

Working in collaboration with marketing, CRM, sales and product the Customer Insight Analyst will provide, generate and delver meaningful insight on customer trends behaviours and scenarios for the business to continue its success both on and offline.

The successful candidate will play an integral role in influencing both business strategies, delivering customer insights and knowledge through quantitative data reporting and advanced modelling.

You'll be passionate about problem solving, utilising multiple data sets to truly understand consumer activity that will help shape business planning.

Selection of responsibilities:

  • Interrogate & analyse appropriate customer-based data to create actionable insight and clear commercial recommendations that will improve CRM performance and wider customer strategy formation
  • Positively collaborate with the digital / marketing / buying teams to identify opportunities to improve CRM performance
  • Analyses & measures the impact of initiatives implemented to improve performance - recommending further trials as necessary
  • Understand drivers of customer behaviour and assist the business in increasing customer loyalty
  • Play a lead role in the daily and weekly CRM trading reporting, ensuring the business fully understand key performance drivers
  • Produce analysis that will optimise audience selections to reduce costs and ensure an appropriate and robust contact strategy
  • Proactively identifies new opportunities within existing data landscape while also improvements to the landscape
  • Collaborates daily with the Customer Insight team to combine customer analytics with customer research and give a rounded view of customer behaviour and motivations

Selection of skills & experience

  • A degree qualification (or equivalent) in a science or quantitative subject
  • Experience of modelling, data analysis /management, information systems and related software, from SAS, SQL, Power BI, Tableau, Excel/VBA
  • Experience using Web analytics applications, preferably Google Analytics
  • Superb analytical skills - ideally demonstrating success delivering real-time insight that is actionable and drives revenue, churn, margin improvement and other relevant metrics
  • Track record of distilling complex information into compelling visualisations and reports
  • Ability to work with multiple stakeholders simultaneously, prioritise and deliver to tight deadlines
  • Excellent written and oral communication skills
  • Ability to confidently present insight to non-technical audiences
  • Good attention to detail and takes responsibility for the accuracy of their work

The successful candidate will receive a competitive remuneration package with annual pay reviews linked to personal development plan & company performance + exceptional benefits and hybrid working environment.

Please apply with updated CV for full job & interview details.

Job Details

1350035613
Not Specified
Worcestershire, United Kingdom
Permanent
£ £ 27000.00-30000.00 Annual Annual