Job Details

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Data Analyst - Hybrid Working

West Midlands, United Kingdom, £ £ - Annual Annual, Contract


Required experience:

Knowledge of SQL, databases & insights tools is preferable and well as understanding of integrating customer data from multiple sources to generate actionable insights. Reporting into the Head of Customer Data and Business Intelligence.

Technical Skills and Personal characteristics:

· Applying quantitative methods to real-world problems, test-and-learn methodologies

· Technical skills in SQL, MySQL, AWS (or other cloud data platform), BI tooling, Web analytics tools, Database and ETL concepts, Data Science programming (Python, R, SQL)

· Knowledge of AI and machine learning technologies and modern data-processing frameworks would be preferable. Google Cloud

· Good communicator

· Ability to explain complex ideas and deliver clear actions and its impact

· Good understanding of Marketing Channels

Drivers of Success

· Year-on-year improvements in customer acquisition and retention across new vehicle, aftersales and connected services sales.

· Increase in lead generation, configurations and lead conversion rates and reduction in cost per sales (on media spend)

· Enhancements in customer engagement, loyalty and advocacy across marketing campaigns through improved customer segmentation, targeting and personalisation

Job Deliverables

· Hands-on working with customer data and creation of reports

· Support development of customer data analytics and actionable insights

· Deliver insights through consolidation of customer data across CRM, brand apps, connected services, media, brand websites, ecommerce, leads, aftersales and retailers

· Develop and improve data models including those for acquisition, churn-reduction, win-back

Necessary actions to achieve deliverables

· Support Head of Customer Data & BI in performing role

Day to day interaction with data agency

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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Job Details

Not Specified
West Midlands, United Kingdom
£ £ - Annual Annual