Job Details

Data Analyst - The Works - Digital

Birmingham United Kingdom, B1 Permanent

Posted: 19 hours ago


Data Analyst - Loyalty Programme

At The Works the Together Rewards loyalty programme has over 9.5 million customers of which 4.6 million are registered members. The Data Analyst will play a central role to understand both our customers and the performance of our loyalty programme in order to improve what we do and drive commercial value.

As one of the
leading Grocery Stores showed, an effective loyalty strategy can operate as the
"heatbeat" of a company by providing an infrastructure to understand
customers. This knowledge can then be
used to connect product buyers, store operations, network planning and
marketing to the customer and be a catalyst to transform the business.

The role is to analyse customer data,
measure our successes and identify opportunities. Strive to understand
what the customer thinks, what the customer does and make sense of this insight
to translate this knowledge into practical, actionable solutions which give a
competitive advantage.

The Data Analyst
supports the Head of Loyalty to implement specified projects aimed at helping
the business achieve its objectives. The key functions of the role will be to
work with large amounts of detailed transactional data to identify trends, develop
reports and make recommendations that could transform the business by basing
decisions on what we know rather than what we think.

role ideally suited to a Data Analyst who understands retail, is commercially
aware and excited about working on one of the richest loyatly programmes in the

Key Accountabilities which Add Value To Our

  • Access and store data - work with IT and suppliers to access, capture
    and store loyalty data
  • Clean and augment data - match data from multiple sources to
    understand what customers do and when
  • Visualise data - use tools like Qlik and Looker to create reports and
    visualise performance
  • Analyse data - use your initiative to identify trends, generate
    meaningful insight and suggest appropriate actions which add value to The Works
  • Tell a story - use data to tell stories and inspire others to
    improve marketing, operational and commercial understanding
  • Influence others - provide recommendations on what is or isn't effective,
    making sure that the customer and data are central to decisions being made for
  • Provide analysis on key business initiatives as agreed with the
    Head of Loyalty
  • Assist internal teams by providing data extracts to support email
    campaigns, business insights and financial outputs
  • Encourage the whole business to be customer focused and data led
    to aid cultural change

& Experience

  • Strong analytical/numerical skills are essential, attained from a
    degree and/or relevant experience
  • Experience of working with a range of tools and packages to interrogate
    data and build reports e.g. Qlik, Looker, Tableau, Python, SQL or similar
  • A solid understand of data sources, data organisation and storage
  • Strong communication, critical thinking and analytical skills
  • Excellent verbal and written communication skills to share
    findings with key stakeholders
  • Exceptional time management, with the ability to meet commitments
    and stick to schedules
  • Committed to delivering quality work with excellent attention to
  • 2+ years of experience with consumer loyalty analytics and
    reporting; retail experience is a plus
  • Must be organised, flexible, and able to prioritise multiple
    projects with short deadlines
  • Assist with ad hoc customer queries, customer services and store
    operational reporting and processes

What we will give to you…!

  • 25% discount off our products in store!
  • 33 days holiday (inclusive of Bank Holidays).
  • Holiday Purchase Scheme to increase your annual leave entitlement.
  • Company pension contribution.
  • Cycle to Work Scheme.
  • Employee Assistance Programme.
  • Life Assurance.
  • Healthcare Cash Plan.
  • Charity Giving - Pennies from Heaven and Give as you Earn.

Job Details

Birmingham, United Kingdom