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Marketing Data Analyst

Tuxford, Nottinghamshire, United Kingdom, British Pound . GBP British Pound . GBP 24000.00-26000.00 Annual £24000 - £26000/annum Annual, Permanent


The Marketing department of a large retail brand has created a new opportunity for a Data Analyst to join the team and to help shape, plan and deliver the customer management strategy of the overall business.

The Marketing Data Analyst will be responsible for the development of a multi-channel customer behaviour plan and marketing approach focussed upon reactivation and retention. Whilst working closely with the Digital trading team, IT department and all internal sign off with senior management.

Key responsibilities:

* Create and own the customer behaviour marketing plan, ensuring delivery of plan on time and to budget

* Working closely with the IT department to create customer behaviour journey and plan

* Planning and delivery of online targeted marketing including email programme through mail chimp

* Planning and delivery of offline marketing activities including direct mail, re engagement mail etc

* Co-ordination and selection of customer lists for marketing plans

* Measurement of all customer marketing campaigns, optimising investment to increase effectiveness

* Tracking and reporting on campaign effectiveness through Google Analytics

* Continuous development of CRM programme using segmentations and creating more targeted campaign

The ideal candidate for this position will have had exposure to a Marketing position within the retails sector. You will have experience in developing and implementing marketing strategy as well as monitoring the success of campaigns.

The Marketing Data Analyst will work closely with the CEO and the Marketing Manager and must therefore be an excellent team player and have a resilient and tenacious personality

Job Details

Not Specified
Tuxford, Nottinghamshire, United Kingdom
British Pound . GBP British Pound . GBP 24000.00-26000.00 Annual £24000 - £26000/annum Annual