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Marketing Data Analyst

London, United Kingdom, £ £ - Annual Annual, Permanent


Vitality, Marketing Data Analyst, London, £Competitive + Bonus + Benefits

We\'re the UK insurer and investment provider that rewards people for positive lifestyle choices. With 1.25m+ UK members and more than 25m globally, we\'re out to make the world a healthier, happier place.

That applies as much to our people as it does to our members. So, as well as a highly competitive pay package, you\'ll enjoy: complimentary breakfasts; regular onsite physical and mental wellness workshops; on-site health checks; annual flu jabs, and access to our full range of partners and rewards.

It\'s what we call offering shared value, because a healthy, happy team is good for us, good for our members, and good for you.

As our Marketing Data Analyst, you\'ll get the benefits our members enjoy, including:

- Our award-winning private Vitality Health insurance + wellness incentive programme

- Access to The Vitality Programme - Apple Watch, Waitrose and Partners, Garmin, Amazon Prime, Champneys Spa days, Rakuten TV and half-price gym memberships to name a few!

- Personal health fund + Life Assurance

- Stakeholder Pension Plan with employer contribution

- 25 days annual leave + Bank holidays + option to buy and sell 5 more

- Flexible benefits package

- Internal incentives, competitions, and awards - a chance to win football and sports tickets or even be in with a chance to have a holiday of a lifetime

- A genuine opportunity to grow and establish a long-term career

As our Marketing Data Analyst you will focus on developing dashboards, tracking KPI\'s, analysing the impact of various campaigns across digital and other channels, performing deep-dive analytics into member behaviour and support all areas of the Vitality programme linked to Marketing and Data Science.

Your role as our Marketing Data Analyst will involve:

- Producing key performance metrics & monthly reports for senior management and wider business use

- Developing new dashboards and automating reports using PowerBI, Data Studio, Google Analytics and other platforms

- Discovering trends, patterns and storied told by the data

- Working collaboratively with the Data Science, Digital Analytics, Data Architecture and other IT delivery teams

- Designing creative data visualisations and intuitive graphics to present complex analytics

- Performing ad-hoc analysis that measures the impact and success of marketing campaigns and present findings to senior stakeholders

- Providing clean, usable data to data scientists and recommending ways to improve data reliability, efficiency and quality

- Producing actionable insights and presenting them to stakeholders to drive improvements in product performance

Our ideal Marketing Data Analyst will:


- Have a Bachelor\'s degree in Computer Science/Information Technology/Systems

- Be strongly experienced in business intelligence, data warehousing, data management and data delivery, database and ETL technologies

- Have experience using languages/tools/databases such as SQL, PL/SQL

- Have experience in visualisation tools such as Power BI/Tableau/Qlikview/Spotfire

- Have a highly analytical mindset and the ability to identify patterns, trends and insights that drive performance-related decision making

- Be passionate about digital marketing, analytics and data science

- Be a strong communicator with experience in working effectively across cross-functional teams


- Have previous insurance or financial services industry experience

- Have experience using Salesforce (SFMC), Google Analytics and BigQuery

- Be proficient in programming in Python & R

Closing Date: Friday 4th December 2020

Working for Vitality, you\'ll experience an exciting mix of creativity and innovation, within a framework of challenging objectives and a passion for delivering the best.

Our people are chosen for their skills, knowledge, enthusiasm, and attitude but above all, their belief that anything can be achieved.

If you feel you have the skills and experience to become our Marketing Data Analyst, then please click \'apply\' today

Job Details

Not Specified
London, United Kingdom
£ £ - Annual Annual