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Job Details

Marketing Data Analyst

Midlothian Edinburgh United Kingdom, EH120 £30,000 - £37,500 , Permanent

Posted: 12 hours ago

Description:

Marketing Data Analyst - Edinburgh (remote)

Change Recruitment are working with a successful multinational life insurance, pensions and asset management company who is looking for a Marketing Data Analyst.

As the Marketing Data Analyst, you will collaborate with key individuals across Marketing, working closely with Communications managers to both target and measure the impact of Marketing campaign activity using data from a wide range of data sources.

Responsibilities
· Collaborate with key individuals across Marketing, working closely with Communications managers to both target and measure the impact of Marketing campaign activity using data from a wide range of data sources.
· Support the development of success measures / KPIs to track the impact of campaign activity and combine data from a variety of sources to provide insight and analysis thereon
· Use data, including through the design and build of reporting / data visualisation frameworks, to inform and challenge Marketing (and Sales) to help optimise future efficiency and effectiveness.
· Maintain and develop the core analytical sources of customer contact data required to facilitate efficient campaign targeting and execution, working with other team, notably IT and Finance, where appropriate.
· Help design and maintain customer segmentation models / analyses to support optimal campaign targeting.

Requirements
· A numerate and commercially aware data analyst with a genuine interest in data and analysis and strong analytical, creative problem solving and data visualisation skills.
· An individual with strong communication / interpersonal / presentational skills with the ability to influence and to relate complex technical concepts / data in a simple and easily understandable manner.
· Experience programmatically interrogating, manipulating and presenting customer and financial information, including the preparation of analytical insight for presentation to senior management.
· Experience working with data manipulation/analysis tools (e.g. SAS / Excel) and of large-scale data sourcing, extraction, manipulation and interrogation.
· Experience engaging with key business managers to interpret, shape and ultimately deliver on their requirements for analytical / insight support.
· Experience managing small to medium-sized data and analytical projects and of acting as an analytics representative on larger scale business projects.

If you are interested in this prestigious opportunity, please contact Rosina Borrelli.

Job Details

1411007229
Edinburgh, Midlothian, United Kingdom
Permanent
£30,000 - £37,500