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Job Details

Media Data Analyst

London, Greater London, United Kingdom, Permanent

Posted: 16 hours ago

Description:

The Role

The Media Science team within our Marketing Analytics Department is growing. We're on the lookout for Media Data Analysts to help drive performance on our clients marketing campaigns.

As a Media Data Analyst, you'll be part of our industry-leading Analytics department. You will work closely with clients to understand their business needs and supporting them to improve their analytics strategy, you'll use web analytics data, media data and an in-depth knowledge of Merkle capabilities to identify efficiencies and untapped growth opportunities.

Your role will involve designing and deploying mapped data sets across a client's marketing channels, analysing and generating insights from their data, and driving positive change across their business. We use a variety of tools to facilitate this, including Google Big Query, Google Marketing Platform, Facebook, Adobe alongside our own proprietary tools. Don't worry if you're not familiar with all of these, as we'll provide full training, but any previous experience will be looked upon favourably!

Above all, you will seek to understand how prospective customers engage with marketing and use these insights to help optimise the media they invest in and align their cross-channel strategy.

Working with us you could be working on any or all of the below. Our Media Data Analysts work across a spectrum of different tasks within the business be it modelling data, analysing it, manipulating, interpreting, or looking for insights within it to impact marketing campaigns.

Life as a Media Data Analyst at Merkle:

You could be involved in any of the below:

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Analysing media data to build data-driven attribution models to support marketing decisions and budget allocation

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Development of structured incrementality tests for measuring campaign and media effectiveness

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Creation and activation of audiences, using a combination of client's 1st and 3rd party data

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Development of data strategies to enable cross-platform analysis and measurement.

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Building/maintaining marketing mixed models and using these to forecast & optimize marketing performance

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Leading small teams of analysts on client projects with responsibility for driving the analytics roadmap

As you grow into your role, we will look to you to drive our best practices and processes in your area of expertise. Innovation is the lifeblood of our company: we're always open to individuals pursuing their interests to create a new, valuable offerings for our clients.

Career progression is huge to us here at Merkle and we're keen to nurture and develop our in-house talent, thereby offering the successful candidate a fulfilling and long-lasting career.

A few of the benefits

Whether it's the joy of working with people at the top of their game or the Merkle social calendar, people love working here - and we hope you will too

* Career development through Merkle University and other tools; with access to courses, textbooks and mentorship

* Private Medical Insurance, Company Pension, life insurance and other corporate benefits

* A selection of other benefits including ability to buy additional holiday, season ticket loan and 2 volunteer days

Diversity & Inclusion

At Merkle, we believe that a diverse and inclusive environment improves us as a community and as a business. We want to foster an environment of growth, where ideas and contributions are actively encouraged. We need this culture of courage to continue to thrive in our fast-paced industry.

We have created six Diversity and Inclusion Pillars. Each pillar is made up of a community of members who serve as role models and spread a message of inclusion throughout our global workplace. Pillar members are responsible for planning initiatives, events and training, along with championing change within our business. These pillars are Gender, Ethnicity, Mental Health, Religion, Disability, LGBT+.

Merkle is a place that embraces differences of opinion. To be an advocate for real change we really encourage applications from women, candidates with disabilities and Black, Asian and Minority Ethnic (BAME) candidates as we recognise that these groups are currently underrepresented in our marketing/technology industry

Job Details

1165428977
London, Greater London, United Kingdom
Permanent