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Job Details

Senior CRM Data Analyst

£60,000 - £65,000 , Permanent

Posted: 23 hours ago

Description:

This high-street giant is going through an exciting time of change and we are looking for an experienced Marketing Leader from the Retail space to help take their business plans to the next level.

As Senior CRM Data Analyst you will collaborate with the CRM team making recommendations on CRM strategies for different customer segments, helping to initiate, implement and optimize CRM initiatives.

The Role

  • Report on CRM performance through data visualization, providing context around the numbers achieved and providing insight as to what has driven performance.
  • Create and deliver engaging presentations that tell a story.
  • Develop and embed insight, reports and approaches that track customers' attitudinal, demographic and behavioural segments, driving understanding of their differing expectations, needs, wants and desires in the commercial proposition.
  • Contribute to the measurement of CRM initiative's and campaign's in particular loyalty proposition, and its impact on customer acquisition, retention and profitability.
  • Contribute to the test and learn approach to improving CRM profitability and CLTV.
  • Advise on tracking requirements on new CRM initiatives.
  • Work collaboratively with stakeholders and Agency partners, supporting and challenging where appropriate, to deliver actionable insight and/or meaningful change.
  • Embed insight findings into the business by engaging with key stakeholders via communication tailored to the audience and objective at hand.
  • Collaborate with business stakeholders to determine new analytical requirements resulting from changes to CRM and wider business strategy.
  • Contribute to the development of reporting templates and deliver the results of campaign performance to key stakeholders.

The Person

  • Degree in Mathematics, Statistics, Business, Analytics, or relevant field.
  • Proven experience as Data Analyst (minimum 5 years of related experience).
  • Strong analytical skills in utilising data in Excel and other tools e.g. Big Query, Tableau, Business Objectives, QlikView, Power BI.
  • Advanced SQL skills.
  • Analytical mind and business acumen.
  • Problem-solving aptitude.
  • Excellent communication and presentation skills.

London/Hybrid

Job Details

1583597199
London, United Kingdom
Permanent
£60,000 - £65,000