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Job Details

Web Data Analyst

London, Greater London, United Kingdom, Permanent

Posted: 1 hour ago

Description:

Autovia is bringing together our portfolio of content and ecommerce brands to realise the unprecedented opportunity in the current automotive sector as consumers move from offline to online purchase journeys, as well as a generational shift to electric vehicles. We are building a 'demand engine' geared to identifying, understanding, supporting and engaging automotive owners and buyers through their purchase lifecycles. The 'fuel' of this engine is data. As such, we're building out our data infrastructure, capabilities and team to meet these new demands.

Key to this is bringing in a Web Data Analyst who will inform the digital strategy of our websites, working alongside experts on content, SEO, social media, email, usability, web design and development. Responsibilities include :

* Continuously improve our Google Analytics implementation (using Google Tag Manager) to extract maximum insights from user behaviour

* Develop automated reporting and dashboards using technologies such as Google Data Studio, BigQuery and bespoke visualizations

* QA and debug our analytics implementation to maintain high standards of data quality

* Extract business insights from data to inform our digital strategy and communicate your method and conclusions clearly

* Provide data-backed answers to business questions from stakeholders

* Contribute to product enhancement by running Google Optimise experiments or analysing user journeys in GA

* Proactively identify problems and opportunities on our websites

* Understand the business objectives of our sites and develop meaningful metrics that accurately measure our success and encourage the right initiatives

* Train technical and non-technical users to get the most from analytics and related technologiesKeep up to date with the latest analytics technology to ensure our toolset and approach is best of breed

* Work with other analysts within the team to share knowledge, experience and effort effectively

Job Details

1209359325
London, Greater London, United Kingdom
Permanent