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Lead Data Analyst - £65,000.00
Description

Responsibilities
? Taking ownership of analytics output for assigned accounts/campaigns
? Collaborating with campaign team(s) to provide regular insights and recommendations that would feed into campaign optimisation as well as medium-longer term in-depth analysis/research
? Adopting appropriate techniques (either through experimental design or through econometrics modelling) to scientifically evaluate campaign performance and testing results
? Being the bridge between the business users (both internal and external) and the data engineering team and contributing to reporting dashboard roadmap
? Helping shape the agency\'s data analytics offering through actively exploring and applying new techniques in the field of marketing and consumer research (e.g. the revival of statistical learning with more powerful machines)

Likely Candidate
? You are likely to have 1-3 years of relevant agency experience, be passionate, ambitious, and curious
? Degree(s) or working experiences in applied science/social science fields
? Experience in data analytics role (ideally in the field of marketing, advertising, consumer research)
? Experience in basic data manipulation with SQL
? Basic knowledge of ad-serving and media agency workflow
? Basic knowledge in statistics - descriptive statistics, regression, probability, sampling, hypothesis testing
? Strong numeracy, attention to detail and time management
? Good written and verbal presentation skills
? Ability to work in a team but also a self-starter

Bonus points
? Basic understanding of popular ad-servers as well as their reporting APIs and logs (e.g. data transfer files in DoubleClick stack)
? Experience with one or more programming languages (R or Python)
? Experience with popular libraries in R or Python for data analysis (e.g. for python, numpy, pandas, scikit learn)
? Experience with data visualisation
? Basic understanding of attribution and marketing mix modelling

Job Details
Job Ref: 446369066
Hours: Not Specified
Location: London, United Kingdom
Working Term: Not specified
Salary: British Pound . GBP British Pound . GBP 65000.00-65000.00 Annual Annual

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